New York Inaugurates Molteni Group’s Latest Flagship Store
The Molteni Group has opened a new window on the world in the heart of Manhattan, at 160 Madison Avenue. The spirit of a unique, evolutionary project, in line with modernity and true to its own stylistic principles, designed by Vincent Van Duysen. This is the first and only Flagship Store in the world to combine the Group’s three brands: Molteni&C, Dada, and UniFor.
The space encloses the very latest offerings of the Group’s three brands: Molteni&C, Dada and UniFor and symbolizes a life marked by Italian flair, ranging from the intimacy of a private home right through to the contemporary settings of the office world. The concept defining this space – measuring over 12,500 square feet with four shop windows – is played out over two levels linked by a unique staircase. The architectural design is faithful to the original features of the building, has kept its volumes and preserved the perception of the lofty ceilings. The separating walls subdivide generous volumes, interspersed by tall travertino marble-clad portals.
Visitors will find themselves guided, by a skillful choice of lighting, along a pathway of spatial, material and stylistic sensations. They will be immersed in a sequence of evocative settings and in the emotion of alternating spaces and the structures of the products, each representing the hallmark features of the Group’s three brands.
“Our new home on Madison Avenue will be one of the most impressive spaces by an Italian or European manufacturer,” says CEO of the Group in North America Jan Vingerhoets. “This investment strongly shows our commitment to the North American market and the influence of what we stand for and what we can do.”